Malkia Faciliates MAG-Net's Media Justice Session
USSF 2007 Day 4: Laying the Groundwork for Strategic Action

Published on: June 30, 2007
Published by: Michele Gutierrez

The consciousness-raising and vision-making of the past few days were harnessed into strategy, commitment and action today. 

Workshops of interest included: 

* Media Justice Now! (Third World Majority)

* Growing Grassroots Media Networks (Pacifica Foundation)

* The State of Mass Organizing in the U.S. (SOUL)

* The Crisis in the US Media and the Growing Movement for Media Democracy (Between the Lines Radio and Toward Freedom)  

* Exploring the Challenges of Organizations Led by People of Color (CAAAV: Organizing Asian Communities)

*Educating for Another World: Political Organizing and Movement Strategies (Project South, GGJ & World Education Forum)

And of course, "THERE'S NO JUSTICE WITHOUT MEDIA JUSTICE - A Strategy Session" facilitated by MAG-Net (Media Action Grassroots Network--a network YMC is part of) and our very own Malkia Cyril. The room was packed with oncerned individuals, representatives from organization that work on Media Justice in one way or another, and social justice based community organizations that utilize media in their work. 

This wasn't a workshop or a visioning session (both of which are extremely important parts of the process). We were all there to work and create the beginnings of a practical strategic plan for next 10 years of media justice work. We accomplished a lot in a mere 2 hours. By issue area (Content & Media Bias & Accountability, Policy Change, and Grassroots Media and Cultural Production) we discussed Opportunities and Threats. To complete our SWOT Analysis (Strenths, Weakesses, Opportunities and Threats) we also completed a strength/weakness analysis by region. We then began collectively laying out 2, 5 and 10 year benchmarks for a Media Justice Sector Strategic Plan. 



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